Equinix

Environmental Branding

While at Wordcomm, our largest client was the Data Centre Giant, Equinix. 70-80% of the world’s internet traffic runs through their data centres.

As senior designer, I worked extensively on rolling out their global rebrand for the EMEA region. My role involved creating consistent designs for various media: printed collateral, online campaign work, internal communication, video/animation work and environmental branding

Environmental Branding

UK Head Office, Cheapside, London

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Working closely with the architects, builders and interior designers, I headed up the concepts and creation of Equinix's entire environmental branding for their new EMEA Headquarters in Rembrandt Tower, Amsterdam. The work involved creating a custom AV Wall in the lobby, custom wallpapers, a series of 42 custom wall artworks, custom privacy frosting on the glass offices, as well as the way-finding.

The first image shown is an example of just one of the 42 wall artworks I created, highlighting Equinix's presence in nearly every major city in the world.

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Environmental Branding

Amsterdam HQ

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I also headed up the concepts and creation of their entire environmental branding for their new EMEA Headquarters in Rembrandt Tower, Amsterdam. The work involved creating custom privacy branding on the glass offices, as well as the way-finding and custom wallpapers.

I explored expressing their cultural values through bold typography. I also created a series of monotone images of their key European presences.

All this gave life to the brand, it's culture and the space people spend most of their week. The senior leadership in the USA were most pleased with this project.

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